Product & operations · Eindhoven, Netherlands

I see the opportunity to improve.
Then I provide the solution through experience and innovation.

Twenty-five years finding opportunities to improve fleet, warehouse and transportation operations. Bemhatech is where I write that up, and where the software I build in my own time lives.

25+
Years in fleet, warehouse & telematics
9
Countries operated in
15+
Years in telematics & OEM integration
What I've built → Experience

Products

Things I've built
in my own time

Focused software I have built to solve specific problems, available to download or use straight away.

📄

Composed

Composed treats job search like a consultancy practice, not a numbers game. It replaces spray-and-pray applications with outreach and positioning: tailored cover letters, CV scoring, match analysis, LinkedIn optimisation and direct outreach, all built from your CV and run privately on your machine. I built it because the instinct that wins consultancy work, see the opportunity, then reach out with the solution, works just as well for your own career.

● Live Mac & Windows Desktop app Outreach & consultancy
Visit Composed →

Other projects

Same instinct, closer to home: real problems I've run into myself. A novel I'm writing, and its soundtrack. Material for my own band, and a way to promote it. A qualification with no good prep tool. An EV road trip to Spain, with a pet along for the ride.

🎵 ● Live · MVP

Songwright

I play in a band and needed material, so I built a way to generate original songs: lyrics, chords and produced audio from a brief.

📖 ● In development

Loomwright

I've always wanted to write a fiction novel. Loomwright coaches structure, the human writes every sentence, and Songwright composes its soundtrack.

🎬 ● In development

Reelwright

Turns a finished Songwright track into a shareable lyric video, built to help promote my band's music.

📝 ● In development

Examwright

I wanted the CISM qualification. There was no good prep tool, so I built one. Now growing into a general exam-prep platform.

🔋 ○ Early stage

EV Planner

I drove an EV to Spain with my pet and wanted a planner built for that: route and charge-stop planning that accounts for travelling with an animal.

Experience

Find the opportunity.
Provide the solution.

The same pattern across a quarter century: see the opportunity to improve an operation, then provide the solution through experience and innovation.

Professional experience

Selected work from roles held over the past twenty-five years.

UK grocery distribution depot
Tesco

Opportunity Standardise planning across UK grocery depots.

Innovated A planning model deployed nationwide.

Delivered A planning model supporting a large, high-volume distribution operation.

Distribution facility start-up in Beirut, Lebanon
Spinneys / PWC Lebanon

Opportunity Beirut needed a larger distribution facility as the business scaled.

Innovated Designed the 15,000 sq ft facility and led its start-up, migrating the warehouse system to Exceed WMS.

Delivered A fully operational, high-throughput facility from day one of go-live.

Fleet control centre in Kuwait
PWC Kuwait

Opportunity Coordinate transport allocation and fleet control across Kuwait and the GCC.

Innovated The Micro Transport system, as product owner, and a Fleet Control Centre with a team of 26.

Delivered Centralised fleet control across the GCC and Iraq.

Fleet convoy on a Middle East desert highway
Agility (Regional MEA)

Opportunity Standardise fleet operations across multiple Middle East and Africa markets.

Innovated A "Fleet as a Service" delivery model, deployed starting in Kuwait, Bahrain, Abu Dhabi, Qatar, Saudi Arabia and Sudan.

Delivered TMS and fleet management best practice adopted region-wide.

Vehicle maintenance yard in Abu Dhabi
Agility (Abu Dhabi)

Opportunity Reduce tyre and maintenance costs across a 180 vehicle fleet.

Innovated A Tyre Management Programme.

Delivered Reduced tyre and maintenance costs while the fleet grew, with efficiency maintained.

Driver looking at the Driver Coach score in an IVECO Stralis cab
Astrata (fmr. Qualcomm)

Opportunity Link driving behaviour directly to fuel cost, and give fleets a standard way into OEM truck data.

Innovated The Driver Coach fuel saving feature, alongside the first FMS OEM integrations.

Delivered Measurable fuel cost reduction for customers, and the start of a standards-based OEM integration practice.

Dispatcher watching a vehicle on a highlighted route
Telogis / Verizon Connect

Opportunity Enterprise fleets lacked both optimised routing and a common way to integrate OEM truck data.

Innovated Route optimisation software at enterprise scale, and carried the FMS work through to the rFMS standard, contributing to it as part of the DOITS working group.

Delivered Standardised, scalable routing and OEM data integration for enterprise fleet customers.

Executives discussing a Power BI dashboard in a boardroom
Geotab

Opportunity Bring enterprise fleet data into the tools teams already used.

Innovated The Geotab Data Connector and Dashboard Insights platform.

Delivered Native Power BI and Tableau integration for enterprise clients.

About

Harry Butcher, founder of Bemhatech

Built lean.
Delivered fast. Works well.

I'm Harry Butcher, the founder of Bemhatech. My career grew in three stages, each building on the last.

Aerial view of the L-shaped distribution facility in Beirut, Lebanon
Foundation

Logistics & warehousing

Built planning models for inbound and outbound logistics flows in the UK, then designed and led the start-up of a new distribution facility in Beirut, Lebanon.

→
Large fleet maintenance compound with drive-through workshop
Specialisation

Fleet management

Regional fleet and business performance leadership across the Middle East and Africa, including Kuwait, Bahrain, the UAE, Qatar, Saudi Arabia and Sudan.

→
Telematics booth at a trade fair with clients discussing a fleet dashboard
Value creation

Telematics & innovation

Product leadership at Astrata (formerly Qualcomm), Telogis / Verizon Connect and Geotab, building the telematics software that solves real-world fleet problems.

Most telematics product managers have only ever known the software. I've managed the fleet and the warehouse floor myself, then built the SaaS solutions that run them, using agile to connect the two.

Twenty-five years building that experience across operations and enterprise software. Bemhatech is where I write it up, and where the products I build in my own time live.

25+ years in fleet, warehouse & telematics operations Senior Product Manager, Geotab, Telogis / Verizon Connect & Astrata (fmr. Qualcomm) Regional fleet leadership across the Middle East & Africa 9 countries: UK, Lebanon, Kuwait, Bahrain, UAE, Qatar, Saudi Arabia, Sudan, Netherlands Enterprise GDPR compliance lead FMS / rFMS standards, DOITS working group member MSc International Logistics & Supply Chain Management Certified Agile Product Owner Chartered Member, CILT UK

Product & software

  • Product strategy & roadmaps, concept to go-to-market
  • Agile / Scrum leadership
  • AI-driven data insights
  • Analytics integration (Power BI, Tableau)
  • Enterprise applications & GDPR compliance
  • OEM integration & partner management

Operations & logistics

  • Fleet & telematics management
  • Warehouse systems (WMS)
  • Route optimisation software, at enterprise scale
  • Compliance & tachograph expertise
  • KPI & performance frameworks
  • Supply chain & logistics strategy

Get in touch

Questions about anything here, or about one of the products? Drop me a line.

harrybutcher@hotmail.com →